Why I Hired A Designer To Create My New Logo
Since launching the new website & revealing my new branding, I have gotten lots of questions about the logo and overall design. Since I myself am a designer, it's only natural that a lot of people would assume that I created my own logo. But since I did not create the logo, I'd like to introduce you to the designer who did, and I'd like to share why I decided to hire somebody to help me with this very special task.
First things first, I think just about everybody in the design community knew instantly who created my logo, just by the little previews I had been giving on Instagram. Jennifer Wick has some of the most recognizable hand lettering, and there was absolutely no hiding that she designed my logo. Not only is Jen one of the most talented designers I know (and practically a celebrity, after her People magazine win!) but she's one of the kindest, most humble, and inspiring people I've ever known. Jen and I met a few years ago through the Minted community, and we hit it off pretty quickly - bonding over chocolate, coffee, and early morning design hours. Actually, I've tapped into Jen's amazing talents before, and you may remember her from when she created my logo for Designers Care.
Alright, so now you know who is behind the amazing hand-lettered logo for Sincerely, Jackie, but you might be asking yourself why I decided to hire somebody to do my logo. So I would like to share why I hired Jen, and why it was the best thing I could have ever done for my business.
Back in March, when I decided to close Believe Notes and start the rebranding process, I instantly started dreaming of the most amazing logo in the whole wide world. The entire feeling behind Sincerely, Jackie is meant to be charming, comfortable, and still effortlessly sophisticated, and I knew I needed my branding and logo to exude that feeling. The thought of creating my own new logo was daunting, and because I was so emotionally close to it, I knew I would never be 100% satisfied with what I created. I don't know about you, but to me, design should seem effortless - the end project should seem like it magic.
When I design for myself, the hard work starts to cloud the magic, and the end result always feels like a sigh of relief, as opposed to an "OH MY GOD, IT'S AMAZING! HOW DID YOU DO THAT?!"
So the only way to keep the magic is to hire somebody to do it for you. But don't just hire anybody, hire somebody who you believe is able to give you exactly what you dreamed of, only better than you could have imagined, and better than you could have ever done for yourself.
For my own logo, when I started thinking about who would be able to create my vision even better than I could, Jen was the only person who I knew could do it.
One of the reasons many designers create their own logo is because they don't want to spend the money to have somebody else create something they think they can do themselves. But what I found was that I hired somebody to do something that I knew I couldn't do, and because it was the most important aspect of my branding, I was willing to pay whatever it cost. I think of people that aquire old, beat-up cars that they want to "bring back to life" - they spend months, even years, tinkering and toying with the car before finishing it (or letting it collect dust in the garage). When they do finish it, they are never 100% satisfied with it, saying things like "well, I should have gotten a solid steel muffler, but I guess the copper will do". In my head, I imagine the person that has this car as somewhat of a hobbiest, playing with their recent toy. On the other hand, true car enthusiasts may have a few toy projects in their garage, but when they get a once-in-a-lifetime car, they're going to invest in having it refinished by a professional. And when the professional is finished with the car, the owner is going to walk up and see the most amazing, shiny, brand-spanking-new, "Oh-my-God-Never-In-My-Wildest-Dreams-Did-I-Think-It-Would-Look-Like-This" car. And then they're going to get into their amazing refinished car and drive it home feeling like a million bucks - and they're going to think "that was worth every penny".
And that is how you should feel about your new logo.
It's how I felt about mine.
So there you have it. I hired Jen to create my logo because I knew she'd be able to blow my mind, and when it came to my own business, I wanted to blow my mind.It was the best decision I made, and I absolutely feel like it's the magical compontent behind my business that keeps me motivated to work harder and dream bigger.
My own rebranding experience is also why I love doing branding work for other small, creative business owners. I want to bring you the magic that I myself felt. So if you're ready to take the next step, contact me and we'll make it happen!