Font Friday - Archer
Today is Friday, friends! That means another Font Friday feature, and today I have my all time favorite (no exaggeration). Archer is one of the most classic, widely-used fonts that exists right now, and I am not surprised, it's downright beautiful. In fact, Archer was originally created for Martha Stewart Living, and it became an instant sensation the moment the exclusivity license expired and it became available for purchase. Designers and organizations scrambled to get their hands on the font, and for a while, Archer was everywhere: Martha Stewart, Minted, Banana Republic, Wells Fargo, and countless magazine ads. Over this past summer the once ho-hum Zazzle harnessed the power of Archer as part of their elegant redesign.
However, it seems the folks behind Archer are tightening up on their licensing, making the font a bit more exclusive again. Many large companies have had to find alternatives, although it seems we can all agree that there simply is no substitute for Archer.
An investment for sure, Archer is a staple and worth every penny.
Thank you for joining me today!